Due to my broad experience in various technical and creative domains, it’s been challenging to define what I do. ”Web designer/developer” never seemed to fit because I’m always solving problems that fall outside the scope of just “web design”, leaning more into strategic thinking such as building revenue systems, training team members, & cost-benefit analysis of major changes on a live international website.
The basis of my enterprise tech & management skills were gained while on active duty as a network & server administrator for the US Army, then continuing as a federal civilian. The importance of security, data integrity, and mission continuity in combat & government office environments prepared me for managing websites at the highest standard for entrepreneurs–which I’ve enjoyed doing since 2014.
Over time, as the work grew beyond my own talents & skills, I’ve learned the most accurate description is what has happened organically:
31/30 Design serves as a trusted problem solver & Fractional CTO (Chief Technology Officer) for individuals, small businesses, & nonprofit organizations in the United States & Europe. We focus on security, efficiency, profitability, & reduction of risk for the owners of business websites.
Focusing on those four things means:
We wrap all of the above into what we call a “plug & play” web strategy approach where any competent developer or web maintenance professional can come in and immediately get a full understanding of your website & eCommerce infrastructure.
View our services below to discover how 31/30 Design can solve your website challenges.
Premium Website Support + Clear Pricing = Peace of Mind
All services include a complimentary initial consultation.
Still don’t know where to begin?
While we’ve loved working with other entrepreneurs and organizations over the last decade, we’ve unfortunately seen (and rescued) too many website design & security disasters. Many businesses either don’t have a technical expert on staff, or website maintenance is last on the list of duties–until it’s too late.
We believe in preventing web maintenance & security headaches so you can enjoy
peace of mind & prosperity.
Whether through our client referral program,
our commitment to supporting positive organizations,
or delivering enterprise-class service to small businesses who truly need it,
31/30 Design exists to give back to the world wherever possible.
At present, we do that by:
• Using our unique talents to raise the bar for what small businesses deserve for web support
• Rewarding our own clients for referring us within their network
• Sharing our favorite charities & organizations with a wider audience
Every client enjoys access to our Referral Program
(See FAQs)
“Working with 31/30 Design has caused a great shift in the perception of my brand. The web design not only catches the eye but is also user friendly, making site navigation and booking easy for those engaged. The ease of structure and planning with 31/30 Design, coupled with their prompt implementation of requested changes, has made what I once thought daunting, a seamless experience.”
“What can I say? 31/30 Design far exceeded my expectations. After a brief consultation, Chris delivered a landing page that met every specification for my book launch. We also discussed some other avenues I’m exploring, so the template he created can be built upon to meet my future needs. I highly recommend the Landing Page service for authors and emerging entrepreneurs such as myself.”
“Working with Chris was a pleasure. He is very proficient, quick, helpful and professional. I learned quite a bit from him just from discussing various options. I will be working on some other upcoming projects with Chris again.”
Artist & Owner, Julie Wolfe Design & APOPHENIA Press
Founder, Gem X Jewelry Social Club
Founder, Director & Treasurer,
Daughters of the African Atlantic Fund
“Christopher is so excellent to work with. He is VERY responsive, always on schedule and really a great person to communicate with. He went above and beyond the work I needed and I am so appreciative of his time. I will definitely contract with him again in the future for more web work.”
Principal, William Adams Design
If you value reliable tech consulting & occasional to long-term website support...
Ad-Hoc Support is ideal for clients who have a simple website that rarely needs updates (ususally on Squarespace), and may not be that active. You have all of your own services such as hosting and email, but just need us to make occasional changes or fix a random technical issue.
Dedicated Support clients are usually organizations or individuals with demonstrated business experience and/or have a very clearly defined vision they’re taking action towards. The websites are typically complex WordPress, custom builds, or a combination of platforms, with various software components involved (e.g. membership & client portals, eCommerce), and sales being processed. Security & availability cannot be taken lightly. In this capacity we function as a Fractional CTO (Chief Technology Officer) for the client, managing all of the strategy, infrastructure, and technical resources related to their website portfolio.
Dedicated Support begins with an Initial Assesment (also available as a standalone service) booked at 50% of the monthly rate, then applied as a credit on your first month of service should you become a client. This allows us to:
If you only need website design & development for a one-time project without ongoing support...
A simple Landing Page is what most clients actually need when they desire a new website. In our experience, most website projects stall because we’re waiting on text and photos from the client. The problem is that people rarely know exactly what they want to say/who they are at the beginning of a business. Rather than suffer anxiety about not being able to fill up multiple pages, we recommend you start with a single, focused, feature-rich, well-designed, search engine-optimized landing page. The restriction creates more impact on your visitors by forcing you to condense & clarify your message. Landing pages also require less resources to maintain, resulting in leaner overhead for new endeavors which need time to grow.
Full Websites are usually a clear requirement from the start. Membership sites, client portals, eCommerce shops require multiple pages in order to function.
To use a real estate analogy, the landing page is like a modest first home built on a solid foundation. As the business prospers, the landing page develops into a full website aka your dream home.
Yes! We appreciate you sharing your positive experience with the people you trust! As a thank you, for every qualified referral that books with us, you’ll earn 10% on a one-time or recurring basis for as long as they remain clients. Terms & Conditions apply.
We happily support single-page portfolio sites, eCommerce, worldwide membership sites, and nearly everything in between. Primarily WordPress, but we occasionally support Squarespace websites as well. With regard to industries, we’ve only had one case so far where a potential client’s industry presented a moral conflict for us, so we declined.
Per policy, we do not work with clients in the following industries: adult entertainment, forex, gambling, illegal activities; all political, violent, or extremist groups. If you choose to book, and we discover during the consultation that your business falls into one of these categories, the engagement will end, and 50% of the fee will be refunded to you. Consultation no-shows (5 minute grace period) will not receive a refund.
In many cases, yes! We have a 4-step process:
In short: scalability & data ownership. Squarespace, Wix, etc. are fine for landing pages or small websites that aren’t too complex, especially if you wish to manage the site on your own. Squarespace has also improved greatly in recent years with regard to eCommerce. The downside of those easy-to-use platforms is that you have no control over your data.
If backups, scalability, and the ability to move your entire website to a new hosting company at will is important to you (we retain 30+ days of backups for example) then WordPress is the safer and more logical option.
Often clients will move to WordPress once they’ve outgrown what Squarespace or Wix can offer, but we routinely train client teams to manage basic aspects of WordPress.
Dedicated Support fills the role of a Fractional CTO for your business in addition to providing the main technical infrastructure (hosting, software licenses, etc.). Tasks include but aren’t limited to:
The growing list of skills we’ve developed and tools we employ include:
Adobe Creative Cloud (Illustrator, Lightroom, Photoshop), Amazon Audible (ACX) audiobook publishing, Amazon FBA, Amazon Kindle & print-on-demand publishing, blockchain domains, business communication, business finance, Canva, Capture One Pro, ChatGPT, Confluence, Cloudflare, Copywriting, crypto integration for eCommerce, Dropshipping, eCommerce, Elementor Pro, enterprise email migrations, event photography, the German language (spoken & written), Google Workspace administration, graphic design, hacked website recovery, Jira administration, Mailchimp, membership websites, patience, payment processors (PayPal Business, Square, Stripe, etc.), project management, privacy compliance, repairing neglected websites, search engine optimization (SEO), Squarespace, The Wonderful World of Taxes, website audits, website automation, website development, website security, WooCommerce, WordPress site management, working across timezones and cultures, & many more things We’ll add to this list as they come to mind.
No, we do not sell domains nor purchase them on behalf of our clients unless it’s a rare emergency (e.g. you’re at risk of losing your domain). Our policy is that clients have full ownership of their domain name as it’s the most important part of your digital real estate. Currently we recommend Squarespace, Namescheap, Cloudflare, and Unstoppable Domains (if you’re ready to plan a few steps ahead for Web3) but there are hundreds if not thousands of companies to choose from. Once secured and access is granted, we can fully manage it to your needs.